Investor Presentation Content
I have my own biases from giving sales presentations to prospect customers that I would like to share with you. I usually start with who is my customer (in this case the investor) and what do they know about me. Let’s view it from your position…
- Who is your audience?
They are money-managers or investors who want to invest in the next Facebook.
- What does the investor know about you?
You have managed to get the attention of an investor. It is through a mutual contact, a great letter you wrote, a meeting at an investor fair, etc. Bottom line – he or she may have remembered something about you but now any info about you is three standard deviations from his central temporal lobe.
- What do his/her partners know about you?
Chances are one or two other partners may attend the meeting – they will know even less about you.
- Will you have their mind share?
Not fully – inevitably during your presentation at least one of the investors will be called away.
To grab the attention of investors, I like to breakdown presentations into five sections
- Greed Appeal
- Elevator Pitch
- Big Market Picture
- We’re A Winner
- We’re A Great Investment
Our next Blogs will discuss each of the five sections with slide by slide content.